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Get design decisions
right, first time

Track and validate assumptions

Keep user personas in mind

Stay on top of research

Keep track of design assumptions
Generate user personas
Manage user research
Assumption tracker

Track and validate assumptions

Making assumptions is an inevitable part of product and service design. Even if validated previously, you may discover that past assumptions no longer hold true. Zactly helps keep track of all of these assumptions, both historical and new.

Persona builder

Keep user personas in mind

Zactly allows you to create and export tailored personas, which can be linked to specific projects and assumptions. Keeping realistic end-users in mind throughout its lifecycle will ensure your product continues to add value for your users.

Research planner

Stay on top of research

Zactly will generate suggested research actions based on the projects, assumptions and personas you add. This means you'll always be working towards validating—and revalidating—any assumptions that your products are built upon.

Go on, give it a shot!