Track and validate assumptions
Making assumptions is an inevitable part of product and service design. Even if validated previously, you may discover that past assumptions no longer hold true. Zactly helps keep track of all of these assumptions, both historical and new.
Keep user personas in mind
Zactly allows you to create and export tailored personas, which can be linked to specific projects and assumptions. Keeping realistic end-users in mind throughout its lifecycle will ensure your product continues to add value for your users.
Stay on top of research
Zactly will generate suggested research actions based on the projects, assumptions and personas you add. This means you'll always be working towards validating—and revalidating—any assumptions that your products are built upon.